Microsoft Xbox Research team uses <br>Wondershare Filmora for a large group user study

Microsoft Xbox Research team uses
Wondershare Filmora for a large group user study

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Microsoft is a global leader in application software development, IT services and personal computing for over 45 years and continues to shape the world of the IT market with its state-of-the-art solutions. With more than 170 offices worldwide, Microsoft’s goal is to help people and businesses around the world realize their full potential.

One of Microsoft’s essential business units is the Xbox Research group that focuses on making great games and experiences while providing impact through analysis and strategic guidance. The team of 35 full-time researchers is responsible for driving ongoing engagement and enjoyment of Microsoft products for gamers, franchises and platforms. In 2020, the Microsoft Xbox research team switched from Adobe Premiere and Windows Photos to Wondershare Filmora to overcome business challenges associated with a large group user study. Some of these challenges include -
  • The rise of remote research has increased the demand for video asset collection from users.
  • Microsoft is extremely focused on privacy and participant data security. The removal of obscure personally identifying data from video assets submitted by users was challenging.
  • The company needed a video editor with enough power but easy enough to learn for many researchers without video editing experience.

Microsoft chose Filmora for its Superior value and ease of use.

"Over the years I’ve tried lots of video editing products, and it was usually the two extremes – super simple slideshow type software, or Premiere or similar. Once I found Filmora, I was hooked because it was a nice balance of the two. Filmora has increased the speed and efficiency of sharing videos in our research."
Tom Lorusso
Principal Xbox Research Lead, Microsoft

Microsoft Xbox Research Team. Image Courtesy - Tom Lurusso, Principal Xbox Research Lead, Microsoft

How the Xbox Research team uses Wondershare Filmora

Redaction

Personal identifying information is redacted using black boxes. Zoom and pan alllows to focus on particular objects on multiple video tracks.

Blur Effect

The face-off is used to hide faces or screens. The function aut omatically tracks the position and rotation of the face in the video assets.

Video Effects

Creative transitions, filters, titles, and motion elements are added to user generated content for research purposes.

Screen Recording

Screen recording has enabled capturing observation of the research participants.

Key Takeaways

Quick research turnaround with easy to use video editing tools.

Saved costs with affordable and flexible licensing model.

Speed up large group research and increased team efficiency.

Quick learning curve with self-starter tutorials and how-to content.

About Wondershare Filmora

Launched in 2015 by Wondershare Technology, Wondershare Filmora now empowers millions of video creators around the world. In November, Wondershare announced the launch of Filmora 14, the latest iteration of its award-winning video editing software. With the slogan "More AI, Videos in Less Clicks", this major update introduces groundbreaking AI features that streamline the video creation process for content creators of all skill levels. Filmora 14 harnesses the power of artificial intelligence (AI) to enhance productivity and creativity in video editing.